I figured the flavoring was a gimmick. The flavor I was imagining was an overwhelming peanut taste with no jelly flavor. I wasn't expecting anything more than it just being a cute gift.
The coffee arrived and my husband prepared it with a pour over set up. I don't know how Bones Coffee did it. I don't know how they figured this out. But this coffee tastes EXACTLY like a PB&J. I didn't personally care for the flavor because I just wasn't expecting an actual drinkable childhood sandwich. That's not the fault of Bones! They're just doing their job! If they advertise a coffee as tasting like something specific THEY MEAN IT!